The use of historic SEO Visibility makes it possible to analyze a domain’s progression over several years, depending on how old the domain is. The following screenshot shows, as an example, how the SEO Visibility of developed from February 2017 to February 2019: Of course, past data points can be used to analyze the trend of a domain’s search engine performance over time. The SEO Visibility is constantly re-evaluated and recalculated, and is updated weekly for all domains in the Research Cloud of the Searchmetrics Suite.
These often occur following algorithm updates. It is also possible to make comparisons between winner and loser domains in order to draw conclusions regarding general trends or significant changes in search engine rankings. thematically similar pages or competitors. It is an index which also makes it possible to analyze problems and to identify potential for optimization.įurthermore, it is possible to compare different domains in terms of their performance on search engines – e.g. Generally speaking, the SEO Visibility is an indicator of how visible a website is in the organic search results when queries are entered into search engines on desktop computers. The domain’s URLs rank well for keywords with a high search volume.Many different URLs on the domain are included in Google’s index with good rankings.The domain’s URLs rank higher up the search results list.At the same time, a search result that is displayed with a video snippet that ranks at, for example, position five, will probably get more clicks than a simple text link at the same position.Īs a guide, the SEO Visibility of a domain will be higher if: In this case, CTR means the following: For search results in general, the top rankings are clicked on more than the search results at the bottom of the first results page or on the next pages. Other data from dynamic models for calculating the Click-Through-Rate (CTR) also contributes to the calculation. Each position is given an individual weighting in line with the methodology developed by Searchmetrics. This means how often, and where the URLs rank for these keywords in the organic search results of Google, Bing, and other search engines. The calculation of this KPI, used to measure the visibility of a website, compiles several different data points, including information on the search volume of relevant keywords and the ranking positions and frequencies of a domain’s URLs.
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